Belvoir St Theatre

Belvoior St Theatre was in need of a new look and feel to represent themselves in modern style. As Belvoir has been a household name for over 37 years among Sydney locals, the aim was to create a timeless, friendly and refreshing new look. It was interural that Belvoir has a modern feel without seeming like it’s an exclusive luxury club, conveying their thought that the theatre is for everyone, no matter your social economic status. The concept behind the logo is a nod to and representation of the stage lights of the theatre. A supporting motif that also ties in closely with the concept of the logo is the gradient. This is used to support the notion of the beams of light and is used to highlight and support the work.